Estd. Since 1998
We believe in delivering more than just products—we provide an experience. Our passion lies in weaving stories into every rug, ensuring that each piece carries a legacy of artistry and craftsmanship. Unlike conventional e-commerce platforms, our focus is on creating a seamless, personalized rug shopping journey. With free worldwide shipping as one of our core offerings, we aim to bring the beauty of handmade rugs closer to you, connecting you to their origins and the extraordinary journey each piece has undertaken.
We believe that every business must possess a unique differentiating factor. Our driving principle is transparency. We are committed to fair pricing, with no hidden costs or inflated markups. Each of our products tells a unique story—a story meant to be shared and cherished for generations.
Our Weavers
To witness the creation of our rugs is to watch generations of tradition come alive. Our weavers, skilled artisans dedicated to their craft, continue to use the same time-honored techniques passed down through centuries. Each rug is made entirely by hand, reflecting a reverence for artistry and precision.
The raw materials we use are naturally luxurious, selected to retain their exceptional qualities throughout the production process. These materials, such as wool, silk, cotton, and more, are handled with care, ensuring that every handmade piece is a one-of-a-kind treasure.
Our dedication to good design drives us to innovate and inspire. Our expert sales team not only understands the technical aspects of our rugs but also knows how to guide you in finding the perfect piece for your space. From texture to placement, we ensure your rug buying experience is as enriching as the product itself.
Craftsmanship and Materials
Every material we use has its own distinct properties—strength, softness, luster—and plays a unique role in our designs. From the smooth coolness of silk to the warmth of mohair, merino, and alpaca, we explore diverse fibers like bamboo and banana leaf to push the boundaries of creativity. Faithful to nature, we preserve these materials' inherent qualities to craft exceptional rugs.
The journey doesn’t end with choosing the yarn. Knotting, weaving, twisting, and looping techniques create a variety of textures, from fine and flat to chunky and plush. These processes turn raw materials into stunning handmade rugs, showcasing the harmony of traditional techniques and innovative design.
Bhadohi: The Carpet City
Bhadohi, renowned as India’s “Carpet City,” is among the largest producers of hand-knotted rugs. Each piece carries a ‘Geographical Indication Tag,’ signifying its authenticity and cultural heritage. This tradition, dating back to the 16th century, began when Iranian weavers introduced their art here, blending it with local styles.
Located between heritage-rich cities Prayagraj and Varanasi, Bhadohi’s industry spans nine districts, each contributing to its global acclaim. Rugs from Bhadohi are celebrated worldwide for their craftsmanship and unique stories. Explore these timeless creations at Royal Thread Artsy, where history and innovation unite.